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How hard is your website working for you?

is your website working for you? Believe it or not, websites came into being in the mid-1990s. Only twenty years later – what seemed like an oddity back then is mission critical today.

For the first few years, many businesses were trying to understand why in the world they’d ever want a website. Today, it’s a very rare business of any size that doesn’t have a presence online. Back when websites first came into being, the sites that did exist were little more than a digital brochure with some photos and text that validated the business.

Fast forward to 2016 — if your website isn’t one of your most useful marketing/sales workhorses — you’re missing the boat. Today’s buyers do 60-70% of their shopping online before they ever shoot you an email, pick up the phone or visit your store. This is especially true if you’re a considered purchase of any kind.

They’re not coming to your website because they’re looking for your sales pitch. They’re looking for information and reassurance. They definitely want to learn more about your product/services but they also want to get a sense of your company and the people they’d be dealing with. They want to know if you’re a good fit.

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